Our ancient Indian Philosophy is founded by seers and the way of life has been ordained by them. We apply the same principles and values to consumer movement. We believe in thorough discussions and debate and the strategy and procedures for action programs for protecting consumer from exploitation. Our Indian philosophy guides us to use body, mind, intellect and soul in proper proportion, while undertaking any act of consumption. A self restrained consumer policy based on following three principles is our main area of function.

• The consumer is king
  Consumer is kingpin of democracy.
  Consumer is a capital.

In other words, consumer consciousness has three aspects.
1. He is to be considered king of all economic transactions.
2. He is the pivot around which the wheel of democracy revolves.
3. He is the vital life breadth of the economy.